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Are all hard mountain dew zero sugar11/9/2023 Alcoholic drinks might have been the next step that makes the most sense.Īs for the HARD MTN DEW, the alcoholic soda is scheduled to be released in the United States in 2022. Earlier this year, they launched MTN DEW RISE ENERGY, a new energy drink with more caffeine than what a traditional Mountain Dew has to offer. Pepsi has also made efforts to spread the flavor of Mountain Dew outside of its traditional soda bubble. They were sent to fans as part of a social media giveaway, and only a limited number of the cans were shipped out. Unlike the HARD MTN DEW, however, the plan wasn't for that special drink to be sold in stores. In honor of the Easter holiday season this year, Pepsi unveiled a limited edition marshmallow flavored cola in collaboration with Peeps. This doesn't mean Pepsi won't continue to develop other sodas to be enjoyed by people of all ages. Boston Beer says that the drinks will be "marketed to adults of legal age and merchandised consistently with other alcoholic beverages." In a press release, Pepsi stated that they "understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers." Mountain Dew sodas are obviously a popular drink of choice for teenagers not yet old enough to legally purchase alcohol, but the company makes it clear that the product will be appropriately promoted. They have since filed a trademark application to sell Rockstar-branded beer and hard seltzer, though it's unclear when those drinks will arrive. Pepsi CEO Ramon Laguarta later told analysts that the company would consider moving into the alcohol business as well. This news follows a previous announcement that Pepsi rival Coca-Cola was working with Molson Coors Beverage to develop Topo Chico Hard Seltzer, its first alcoholic beverage in decades. The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect." (One of those is fake, but you’ll have to figure it out on your own.) And now we have HARD MTN DEW, perfect for quietly sipping at a family gathering while your cousin talks about how not getting vaccinated actually makes them a genius.īoozy Mountain Dew pairs best with mac-and-cheese ice cream and ignoring what’s good for you.Kirk Tanner, PepsiCo Beverages North America CEO added: "For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans. Mountain Dew has also come in Southern Shock, Berry Monsoon, Hurricane Dew, and Cake Smash. There’s Mountain Dew White Out for when regular cloudy water just won’t do. There’s Mountain Dew Pitch Black, for when you want your beverage to match your dark and citrusy soul. Lest you forget, there is already a Mountain Dew for most every occasion. Tangerine? Pamplemousse? Whatever electricity tastes like? An unannounced fourth flavor is also in the works, and who’s to say what that could be. However, it will come in three different flavors: original, black cherry, and watermelon. Unfortunately - thankfully? - the boozy Mountain Dew will not be caffeinated. Unlike any other hard soda, it will taste like a cocktail mixed by your preteen self.įor those hoping hard Mountain Dew would fill a Four Loko–shaped void in their bar cart, you’ll have to keep searching. Like most other hard sodas, HARD MTN DEW will have 5 percent ABV. Boston Beer Company also makes Truly Hard Seltzer, and I guess it couldn’t just rest on the laurels of its spiked-seltzer success. You can thank and/or blame Boston Beer Company and PepsiCo for this forthcoming concoction. Batten down the hatches and gird your livers accordingly. Hard Mountain Dew - excuse me, HARD MTN DEW - is coming in 2022. It was only a matter of time before boozy Mountain Dew became A Thing, and it appears that time is now. Photo-Illustration: by The Cut Photos: The Boston Beer Company, Inc. A delicious new beverage? A cry for help? Who’s to say!
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